carey gordon | designer

Il Makiage

 Il Makiage: Integrated Campaign

In a world full of wallflowers, Il Makiage babes are the rainbow glitter don’t-give-a-flying-f**k butterflies. They were born to stand out from the crowd of boring basics. As a follow up campaign to the “100% High Maintenance” launch, we pushed the boundaries of maximalism by showing women being extra in everyday situations.

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Special Edition Make-Up Palettes

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Co Designers: Claire Brucker + Zabrina Quidiello, Copywriter: Clare Davis