Demo Skate Park: Experience Design for Band-Aid
Demo by Band-Aid is a brand extension that aims to encourage skateboarders to use Band-Aids. A branded traveling skate park will attract skaters where they’ll learn that Demo Band-Aids are as cool to slap on their bodies as it is to slap on their boards.
Environmental Take Over
Limited Edition Band-Aids
Band-Aid dispensers will be placed all around the world in many cities.